Collection: Tag Heuer | McRichard Designer Brands

Tag Heuer is a Swiss luxury watch manufacturer that was founded in 1860 by Edouard Heuer in Saint-Imier, Switzerland. The company started out by producing pocket watches and chronographs, and it quickly gained a reputation for its high-quality and precision timepieces. In the early 1900s, Tag Heuer introduced its first wristwatch, which was a pioneering design that featured a flat crystal and a patented crown that allowed the watch to be wound without the need for a key.

In the decades that followed, Tag Heuer continued to innovate and introduce new technologies to the watchmaking industry. In 1911, it was the first company to introduce a watch with a pulsometer, which was used to measure a person's heart rate. In the 1930s, Tag Heuer developed the first chronograph wristwatch with a double chronograph, which allowed the watch to measure multiple elapsed times at once. In 1969, the company introduced the Monaco, a revolutionary square-shaped watch that was the first water-resistant automatic chronograph.

Today, Tag Heuer is known for its high-end and luxury watches, which are worn by many famous personalities and athletes. The company continues to push the boundaries of watchmaking technology and design, and it is widely regarded as one of the top watch brands in the world.